General 54 - Sustainable Fashion & Independent Designers

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Our Story

Sustainable Brands

from around the globe and close to home

Shop New Arrivals

Sustainable Brands

from around the globe and close to home

Shop New Arrivals

WHAT'S HAPPENING?

General 54 and Jennifer Glasgow Design are merging this Fall! Stay up to date with all our exciting news by signing up today!

New Fall Arrivals

Model wearing salmon Joshua turtleneck by LF Markey.

Joshua Polo Salmon

$154.00

Model wearing Birds of North America Engoulevent dress in Grazing Print.

Engoulevent Dress Grazing Print

$286.00

Model wearing Birds of North America Devil Downhead dress in Pissenlit print.

Devil Downhead Dress Pissenlit

$284.00

Model wearing LF Markey Wilder patch pants.

Wilder Trouser

$212.00

Model wearing chartreuse Joshua turtleneck by LF Markey.

Joshua Polo Chartreuse

$154.00

Model wearing dark green Classic Pants by LF Markey.

Classic Trouser

$249.00

Model wearing oversized Harvest print Maxim button up shirt by LF Markey.

Maxim Printed Button-up

$212.00

Model wearing blue mini stripe Luca crew neck long sleeve shirt by LF Markey.

Luca Long Sleeved T-Shirt

$104.00

Circular Fashion Program

At General 54, we encourage ethical and sustainable fashion and want to make it more accessible. That's why we created our Buyback Program, a program that consists of giving a second life to clothes purchased at General 54.