General 54 - Sustainable Fashion & Independent Designers

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Our Story

Sustainable Brands

from around the globe
and close to home

Shop the Sales

Sustainable Brands

from around the globe
and close to home

Shop the Sales

New Arrivals

Circular Fashion Program

At General 54, we encourage ethical and sustainable fashion and want to make it more accessible. That's why we created our Buyback Program, a program that consists of giving a second life to clothes purchased at General 54.