General 54 - Sustainable Fashion & Independent Designers

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Our Story

Sustainable Brands

from around the globe and close to home

Shop New Arrivals

Sustainable Brands

from around the globe and close to home

Shop New Arrivals

WHAT'S HAPPENING?

General 54 and Jennifer Glasgow Design are merging this Fall! Stay up to date with all our exciting news by signing up today!

New Fall Arrivals

Model wearing black water resistant cape by RAINS.

Cape Black

$160.00

Model wearing Evergreen water resistant Longer Jacket by RAINS.

Longer Jacket Evergreen

$180.00

Model wearing black water resistant Longer Jacket by RAINS.

Longer Jacket Black

$180.00

Model wearing evergreen water resistant rolltop Messenger Bag by RAINS.

Rolltop Messenger Green

$160.00

Model wearing black water resistant rolltop Messenger Bag by RAINS.

Rolltop Messenger Black

$160.00

Model wearing green water resistant Backpack Micro by RAINS.

Backpack Micro Evergreen

$120.00

Model wearing green water resistant Bum Bag Mini by RAINS.

Bum Bag Mini Evergreen

$80.00

Model wearing wood brown water resistant Flight bag by RAINS.

Flight Bag Wood

$90.00

Circular Fashion Program

At General 54, we encourage ethical and sustainable fashion and want to make it more accessible. That's why we created our Buyback Program, a program that consists of giving a second life to clothes purchased at General 54.