DL1961 is a premium denim brand with a focus on sustainability. They start with organic cotton or their own in-house woven fabrics made from post-consumer waste (like old jeans and plastic bottles). The average pair of jeans takes 1500 gallons of water to produce. DL1961 jeans take less than 10 with 98% of the water used recycled. All of this takes place in factories with ethical working conditions.