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General 54
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General 54
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DL1961

DL1961 is a premium denim brand with a focus on sustainability. They start with organic cotton or their own in-house woven fabrics made from post-consumer waste (like old jeans and plastic bottles). The average pair of jeans takes 1500 gallons of water to produce. DL1961 jeans take less than 10 with 98% of the water used recycled. All of this takes place in factories with ethical working conditions.
Front view of DL1961 organic cotton Eden denim jacket in light blue fountain wash.
DL1961

Eden Jean Jacket Fountain

$279.00

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Front view of DL1961 organic cotton Hepburn wide leg jeans in Reef wash.
DL1961

Hepburn High Rise Wide Leg Reef

$279.00

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Front view of DL1961 organic cotton Zoie Wide Leg jeans in light khaki Coastal wash.
DL1961

Zoie Wide Leg Light Coastal

$279.00

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Front view of DL1961 Organic Cotton Patti Straight high rise jeans in vintage blue rapids wash.
DL1961

Patti Straight High Rise Vintage Blue Rapids

$259.00

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Model wearing DL1961 Zoie Wide Leg jeans.
DL1961

Zoie Wide Leg Laser

Regular price $280.00 $224.00

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On Sale
DL1961

Hepburn High Rise Wide Leg Seacliff

$280.00

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DL1961

Patti Straight High Rise Cuffed

$212.00

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DL1961

Mara Straight Mid Rise India Ink

$250.00

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DL1961

Bella Slim High Rise

$259.00

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DL1961

Mara Straight Mid Rise

$229.00

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DL1961

Patti Straight High Rise

Regular price $259.00 $207.00

( / )

On Sale
DL1961

Riley Straight Boyfriend Cut

$259.00

( / )

DL1961

Hepburn High Rise Wide Leg

$279.00

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DL1961

Farrow Skinny Eclipse

$227.00

( / )

DL1961

Hepburn High Rise Wide Leg

$279.00

( / )

DL1961

Riley Straight Boyfriend Cut

Regular price $245.00 $147.00

( / )

On Sale
Visit Général 54

5145 Boul. Saint-Laurent,
Montréal, QC
514. 271. 2129

Mon - Wed: 11-18h
Thur - Fri: 11-20h
Sat - Sun: 11-17h

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