A note about Black Friday.

It’s business as usual at General 54, as we’re choosing to opt out of the Black Friday frenzy and here’s why.

We are committed to responsible manufacturing, and so are our designers, for whom we have a lot of respect. We know all the hard work that goes into each product from design to getting it to the shop floor and we know how much care goes into providing a great experience for each customer.

We encourage you to go and meet the fantastic people at a brick and mortar store near you! Discover the carefully curated products they carry. 

Our online store will be running as usual, with our team happy to help with any queries you may have. If you are interested in staying up to date on what we’re doing, sign up to our newsletter!