A cozy boutique located in Montreal’s Mile End district, General 54 brims with creativity, passion and warmth. Known for its approachable atmosphere and high-quality designs, General 54 is a leader in Montreal’s sustainable fashion environment. Since 2006, women from far and wide have made this little boutique a destination! Our brick and mortar boutique is a beautiful ode to the historic architecture of early Montreal and a modern vision of warmth and design.

General 54 is also Jennifer Glasgow Design's flagship boutique. Jennifer Glasgow's complete collections are available year round as well as the little sister brand of basics, Lacroix.